Giving hope to rebuild lives
The Road Victims Trust is a registered charity that offers a range of support services to residents of Bedfordshire, Cambridgeshire and Hertfordshire who have been affected by fatal road collisions. Their website – although an exceptional source of information was starting to show its age, being originally designed back in 2010. Given their charitable status, budgets were limited so although a complete re-build of the website was out of the equation, they were keen to appoint an agency to tailor the existing site, improving it aesthetically and from a usability perspective.
Dream Digital worked closely with the Trust to enhance the look and feel of the site, aligning it with a recent rebrand. The website maintains the existing functionality behind the scenes, but utilises a fresh design, focusing on impactful and emotive imagery and an enhanced navigation to help increase online donations and raise awareness.
Given budget limitations – and the wishes of the Trust – rather than a brand-new rebuild, the existing site was kept on its original Content Management System. This was important as staff were used to how to add and edit existing content and did not have the skills in-house to be able to learn and administer content changes on a new platform.
However, they had reached their technical limits and were unable to modify the site’s look and feel, which is where we stepped in.
Aside from design and development enhancements, we also acted as consultants, informing the Trust of best web practices in regard to online security, private document areas and legislation relating to GDPR.
We devised a technical specification for the new site, outlining the changes that were to be made and how this would benefit the site. The key metrics were to make the site more visible on search engines to raise awareness of the Trust’s activities; increase the amount of time spent by users on the site by making usability enhancements and drive more people to donate to such a worthwhile cause by promoting both individual and corporate sponsorship.
Strategy & Design
The design of the previous site was inconsistent and somewhat bland – a mismatch of fonts with little visual interest. We worked to reinforce the Trust’s brand colours and incorporated numerous photos of the Trust’s activities such as fundraising events to aid user engagement.
The templates were altered subtlety to improve the website’s navigation and incorporate more call-to-actions – one of the primary goals being to signpost users to the numerous ways in which they can donate.
Various sections of the site were given a makeover; from the events section calendar, through to FAQs, corporate sponsor pages and much more.
We also took charge of various integrations; from Facebook and Twitter timeline widgets to help keep content fresh, through to Google Analytics so they could measure the success of the site, and JustGiving widgets so users could see various fundraising activities.
The improvements made to The Road Victims Trust website have been very impressive. They have created a highly visual, professional and user-friendly product that has received widespread acclaim from our supporters.
The Bottom Line
The new website has contributed to a raising of awareness of the Trust’s activities. The site has also had an impact on returning supporters – content is much easier to find – and throughout the use of impactful imagery the site is without a doubt much more engaging than it was previously.